SIA GUEST 2011: FULL STEAM AHEAD WITH FOREIGN PROMOTION
The campaign for the 61st International Hospitality Exhibition, at Rimini Fiera from November 26th to 29th
Rimini, 9th May 2011 – The promotion and sales campaigns are proceeding full steam ahead for SIA GUEST 2011, the 61st International Hospitality Exhibition, which Rimini Fiera is organizing from 26th to 29th November with the sponsorship of Federalberghi and the AIPI Italian Association of Interior Designers.
To present SIA GUEST 2011, Rimini Fiera has scheduled participation in twenty international expos and events, as well as having begun cooperation with fifteen of the most important Italian and foreign trade associations.
The intensity of the promotion program abroad also aims at increasing the already large number of one-to-one meetings on stands (1,024 were registered between 150 foreign trade members and 200 exhibitors in 2010).
The foreign promotion has specific targets: management and owners of 4 and 5 star hotels, as well as designers. In the meantime, the geographic areas from which the highly selected buyers taking part in the expo will come have also already been identified: United Kingdom, Germany, France, Turkey, Russia, Ukraine, Poland, the Czech Republic and Balkan area. In these nations, promotion is coordinated by Rimini Fiera through a network of agents in direct contact with reference targets and integrated with an advertising schedule in the sector’s most important magazines.
Confirmed, for the third consecutive year, the collaboration with the SBID, The Society of British Interior Design, which will attend SIA GUEST with a delegation.
Rimini Fiera also presented the next edition of the International Hospitality Exhibition at the 38th General Meeting of the EHMA, which was held in Saint Petersburg from April 28th to May 1st at the Grand Hotel Europa, on the topic “From crisis to new growth”. The European Hotel Managers Association also includes 90 Italian venues (there are 350 worldwide, the most qualified and top level). SIA GUEST 2011 will host the meeting of the Italian Chapter of this prestigious Association.
There is also busy communication activity under way with the professional world linked with the tourist hospitality sector: 36,000 names have been selected with appropriate profiles and reached by informative mailings that are sent by SIA GUEST during the year to promote the expo, announce events and present new products by companies taking part.
Approximately 170,000 invitations have been distributed to potential visitors, 20,000 of whom will also receive the presentation brochure.
Last but not least, SIA GUEST 2011 was presented at the 61st general meeting of Federalberghi, recently held in Florence, while a pro-expo tour is under way round the federation’s regional management offices, with the aim of encouraging members to visit Rimini.