The right air for the future of hotels can be breathed at SIA GUEST. The International Hospitality Exhibition will be held this year at Rimini Fiera from Saturday 26th to Tuesday 29th November. The 61st edition, with the patronage of Federalberghi and AIPI Italian Association of Interior Designers, aims at improving the performance of 2010, which chalked up 35,265 visitors (a 3.1% increase) and had a 34% rise in foreign visitors, as well as multiplying business opportunities, thanks to wide participation by top Italian and foreign buyers.
The exhibition area will occupy the entire west wing of the expo centre. Eight halls, as in 2010, to which admittance will be through the South and West entrances, with proposals from the leading firms in the “Decor & contract”, “Bathrooms, Wellness & Ceramics”, “SIA Trend”, “Interdecò”, “Supplies for the hotel trade”, “Equipment & Systems for Food Service” and “Technology & Service” sectors.
SIA GUEST is an expo targeting the concrete nature of business and a useful experience for discovering the trends that the hospitality enterprise network offers the market. As well as the showcase of excellent Italian-made products, an entire hall, SIA Trend, is dedicated to the utmost excellence in innovation, in which a business area and cultural exhibition are combined, under the banner of experimentation for hotels and collective venues.
As far as contents are concerned, in the expo area SIA GUEST 2011 will present the formula of the combination of product areas and appointments that highlight the individual sectors. Each hall will therefore be completed by thematic events. The expo will further increase training events, in order to highlight the entire professional chain that is the key player in hotels.
At this stage, SIA GUEST 2011 team is staging promotion operations aimed at the activity of involving selected qualified buyer from Germany, Great Britain, Turkey, France and Eastern Europe (Poland, Rumania, Czech Republic, Ukraine and Russia).
On the international relations front, the collaboration has been renewed with the SBID (Society of British Interior Design), which represents approximately 800 British design studios and which will take part in SIA GUEST to meet and network with the Italian market.
Whereas, after the agreement signed during the previous edition, at SIA GUEST 2011 the EHMA (European Hotel Managers Association) will stage the autumn meeting of the Italian Chapter of this association, whose member are 450 managers of 5-star and luxury hotels in 28 European nations, 90 of which are in Italy. EHMA members represent 350 hotels with 90,000 rooms and 70,000 employees, which generate an estimated turnover of 6 billion euros. Founded in Rome in 1974, the EHMA is an élite Association of high-level hotel managers constantly aim at improving their professionalism and that of their staff, in order to maintain and improve the services they provide their clientele.