European metal packaging association (Empac), which represents the interests of canmakers in Europe, will host the Metal Packaging Plaza stand at interpack 2011, in Düsseldorf, Germany, from 12 to 18 May. Interpack is one of the largest packaging trade fairs worldwide, organised by Messe Düsseldorf and held every three years.

Metal Packaging Plaza, a new feature of the exhibition, will be an interactive showcase with a strong focus on the core strengths of metal packaging, i.e. sustainability, innovation, safety and convenience. It will be the main information platform and meeting point for the international metal packaging industry, their suppliers, customers and for the media.

The Plaza, located at the centre of Hall 11, will allow visitors to meet informally and learn more about metal packaging and its many attractive features. Central to this will be the subject of sustainability, a key issue for all stakeholders. Our programme includes selected speakers from across the supply chain and beyond, who will talk on relevant subjects twice daily at 12.00 noon and at 16.00 pm. Details of the programme will be issued in due course. Additionally, the 200 square meter forum offers visitors a modern area that includes meeting points, a presentation area and a lounge bar.

National metal packaging associations from across Europe will be represented at metal packaging plaza with a different association for each day of the stand. Gordon Shade CEO Empac said, “As an organisation we are delighted to participate at Interpack. Sustainability, food safety and food waste are high on the agenda of governments and organisations worldwide as they strive to address these issues; through Metal Packaging Plaza we will illustrate the advantages of metal packaging and why it can contribute in an even more significant manner to these key societal challenges.”

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