How to create the visual identity of a new starting business in Romania?

Catalogues, posters, advertising layouts - services from Boro-Info Company

The presentation of your products are very important, if you want your customers to understand the values and benefits of your products, services. These things can be reflected by flyers, catalogs, product packaging or with the help of other visual issues.

If you want to start a new business in Romania, you need to build up your visual identity. In this work Boro-Info company can help you, with it's complex and high quality services.

The visual identity services offered by Boro-Info company includes:

• concept development, logo, slogan and custom design elements;

• professional translations into / from Romanian, Hungarian, English;

• designing and implementing business cards, leaflets, posters,
   catalogues, advertising layouts, ...;

• customization of specific objects - menus, accessories, displays, ...;

• personalized website making, with order placing possibility;

• presentation text, photo-report realization;

• print promotion services (printed magazine) and online (e-mail, newsletter, social networks).

Portfolios:

Contact:
Tel. +40-266-219-392
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www.boroinfo.ro

The Grands Concours du Monde with the OIV patronage are becoming the outright appointment for all the worldwide Gewürztraminer, Pinot Gris and Riesling wine producers challenging for professional recognition.

The coming Concours are going to be real booms of flavours and competitors. Actually, the number of countries is the highest we registred so far and the 2011’s Competition will gather the flavours coming from 18 countries.

During the latest Concours wines produced in 13 different countries were challengers.

Europe will be highly represented by wines from Germany, Austria, Spain, France, Hungary, Italy, Luxemburg, Czech Republic, Romania, Slovakia, Slovenia and Switzerland.
South Africa, China, the USA, Canada, Australia and New-Zeland will take part into the competition.

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The industry around the “brown gold” is innovative. That shows each year the multiplicity of new products. From now there is a constant platform to all manufacturers, in order to appreciate their innovation strength. And for the coming winners there is a strong label for their marketing. The Coffee Innovations Award 2011 is started.

All products that are either available on the market no later than one year or about to be launched on the market in the near future can be entered in the awards competition until the 31st January, 2011.
Among all applicants an independent jury of experts will nominate entirely 40 products in 8 categories.
The selection and evaluation take place due to various criteria, like at example the design and total concept or the degree of innovation. In addition, the topic sustainability plays a role.
Finally the winner choice takes place via a following, public internet voting. The product in each category that receives the most votes will be the award winner.

The categories read as follows: 1) Processing, 2) Machines & Grinders, 3) Accessories & Accessory, 4) Ingredients, 5) Drinks, 6) Supplement products, 7) Concepts & Projects, 8) Sustainability (as a special category).

In the year 2008 the Coffee Innovations Award was realized for the first time. The winner products came from Café Harald Taupe, Dalla Corte s.r.l., Düring AG, Erste Bayreuther Porzellanfabrik Walküre Siegmund Paul Meyer GmbH, FRAGIES International GmbH, Hälssen & Lyon GmbH, King Car Food Industrial Co. Ltd. as well as Sabine Staber.

International and unique the Coffee Innovations Award provides the catering industry, the retail trade and the press with information and perspectives concerning the sector’s innovative trends and new products.

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European metal packaging association (Empac), which represents the interests of canmakers in Europe, will host the Metal Packaging Plaza stand at interpack 2011, in Düsseldorf, Germany, from 12 to 18 May. Interpack is one of the largest packaging trade fairs worldwide, organised by Messe Düsseldorf and held every three years.

Metal Packaging Plaza, a new feature of the exhibition, will be an interactive showcase with a strong focus on the core strengths of metal packaging, i.e. sustainability, innovation, safety and convenience. It will be the main information platform and meeting point for the international metal packaging industry, their suppliers, customers and for the media.

The Plaza, located at the centre of Hall 11, will allow visitors to meet informally and learn more about metal packaging and its many attractive features. Central to this will be the subject of sustainability, a key issue for all stakeholders. Our programme includes selected speakers from across the supply chain and beyond, who will talk on relevant subjects twice daily at 12.00 noon and at 16.00 pm. Details of the programme will be issued in due course. Additionally, the 200 square meter forum offers visitors a modern area that includes meeting points, a presentation area and a lounge bar.

National metal packaging associations from across Europe will be represented at metal packaging plaza with a different association for each day of the stand. Gordon Shade CEO Empac said, “As an organisation we are delighted to participate at Interpack. Sustainability, food safety and food waste are high on the agenda of governments and organisations worldwide as they strive to address these issues; through Metal Packaging Plaza we will illustrate the advantages of metal packaging and why it can contribute in an even more significant manner to these key societal challenges.”

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MKG Hospitality’s annual ranking puts the spotlight on some interesting changes to the Top 10 hotel groups and the Top 20 brands. On 1 January 2011, four hotel groups broke the barrier of 600,000 rooms in operation throughout the world thanks to a developmental strategy focused on franchising.

Even if the winning brands Holiday Inn and Holiday Inn Express put Intercontinental Hotel Group in the top spot by a long shot, Hilton Worldwide has snuck up behind Wyndham Worldwide for second place by less than 250 rooms (or a single major hotel). Virginia-based Hilton has been working overtime to develop brands such as Hampton Inn and Garden Inn into successful franchises in order to snatch the number two spot from the New Jersey group who has seen development of its own brands such as Days Inn, Ramada, and even Super8 stagger. Marriott is securely placed in fourth place with its leading brands (notably Courtyard) contributing to its growth.

Despite a growth that is also supported by its brands, Accor Group (who happily broke the 500,000-room mark) remains some distance behind the first platoon and is now in fifth place ahead of Choice International who is still trying to “clean up” its franchise network.
 
With its range of luxury and lifestyle brands, Starwood Hotels & Resorts also go up a notch ahead of Best Western, downgraded to 8th place. Starwood Hotels is really counting on the development of Sheraton and Le Méridien, which got a head start, and W, which has rippled the waters of Europe and the Middle East. Carlson Hospitality is reaping the benefits of the growth of its subsidiary Rezidor in EMEA. The group is multiplying its openings of Radisson Blu and Park Inn. Hyatt Hotel Corporations is holding on, now more than ever, to its tenth place.

"The economic crisis has increased the value of branding. This is a major argument for hotel groups counting on franchising to widen their respective supply," explains Georges Panayotis, President & CEO of MKG Group. "One can expect, in the coming months and years, to see deeper changes at the top of the ranking through new partnerships, and/or acquisitions. American groups have initiated that strategic move, in the light of the marketing partnership between Wyndham Worldwide and Tryp Hoteles, and the one between Marriott International and AC Hotels. As for the Accor Group, it has not concealed that it expects to boost its organic development (30,000 new rooms each year) through acquisition of locally well established groups. It has the financial resources to do so".

Concerning global brands, the ranking remains unchallenged. With its unique marketing strategy, Best Western continues to strive, even if its hotel supply is crumbling. The same rings true for Holiday Inn, who is finishing its intensive worldwide re-launch programme. Four brands stand out because of their strong growth during 2010: Ibis and Mercure (Accor) followed by Crowne Plaza (IHG) and Hampton Inn (Hilton Worldwide). All of these brands are betting that continued franchising will strengthen their global ranking.

It is very difficult to obtain statistics from Chinese groups which temporarily prolong the inaccuracy of Jing Jiang’s results, the top ranking Chinese operator, which is expanding its partnerships.

As MKG Hospitality analysts explain, it is clear that the renovation process of hotel supply, through the implementation of new quality standards or the launch of new generation of hotel concepts, has penalized the largest networks of franchise hotels which are finalizing their programmes in mature markets, i.e. Northern America and Western Europe. After a short break during the economic crisis, development in emerging countries is again a priority, considering the “poor” hotel infrastructure in Brazil, Russia, India or China, where western hotel groups are battling to establish their positions.

Established in 1985 by Georges Panayotis, MKG Group has built a solid reputation for business expertise and substantial European- based know-how in the fields of tourism, lodging and food service. MKG Group meets the needs of each of its clients by providing valuable analytical and decision-making skills necessary for success.
www.mkg-group.com