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Monday, 27 August 2012 09:04

SIGEP 2012: THE RECORD-BREAKING EXPO HIGHLIGHTS ARTISAN CONFECTIONERY WORLDWIDE

At Rimini Fiera from January 21st to 25th 2012, gelato, pastry, confectionery and bakery at the centre of new features and great events
After the 106,685 trade visitors in 2011 (a 10.6% increase), SIGEP 2012 (Rimini Fiera, 21-25 January) is aiming for an extraordinary 33rd edition.

SIGEP plays a world-leading role in the sector: one visitor out of five arrives from abroad. In the context of the project "Top Buyers from Five Continents", thanks to its foreign marketing strategies, and its network of sales correspondents, which has 35 offices worldwide, SIGEP ensures companies meetings with international buyers by means of the Rimini Fiera Marketplace, which organizes an agenda of meetings on the basis of the supply and demand,.

An international profile which, combined with the quality of the expo and events and the impressive media coverage (496 journalists accredited, over 100 million contacts in 2011), ensures enterprises and trade members an appointment that absolutely must not be missed.

In 2012 SIGEP will occupy 90,000 m2 with 750 companies. As well as the expo area, there will also be a program of exceptional events, starting with the traditional Idea Workshop (gelato), 1000 ideas for a new flavour (gelato), National pastry and chocolate junior under-22 Championship, Italian senior team Pastry Championship, SIGEP Giovani, SIGEP Bread Cup (bread baking), I Love Pizza, Tecpa (pasta), All Around Coffee, Sigift (decorations), Comunicando Award, etc.

2012 will also feature new events: the Gelato World Cup will be back, expanded to twelve nations from the five continents and dedicated to the theme "Fruits of the Earth and Sea"; eager expectation for The Pastry Queen, the first ladies world pastry championship, with ten countries competing; plus the Grand Gala of Pastry, dedicated to the great  international pastry masters, with the winners of the World Cup in Lyon and those of Rimini's Junior World Cup who, along the queens of The Pastry Queen, will present the works that made them famous.

On the exhibition front, worthy of note is the new BIOSIGEP, ingredients, processes and directions for organic products, a recognition of companies and products that have introduced the use of organic products in the artisan confectionery chain.

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