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Wednesday, 28 May 2014 09:30

Eastern Europe and Asia lead the way in fresh food consumption

Consumption of fresh food was strongest in the emerging markets of Eastern Europe and Asia Pacific in 2013, while the market for fresh food in Western Europe declined slightly, according to Euromonitor International.

Market data from Euromonitor shows that indicates that the global demand for fresh food amounted to 1.95 billion tonnes in 2013, a 2% growth on 2012 - with the 'increasingly lucrative' developing markets of Middle East and Africa (MEA), Asia Pacific and Latin America driving global growth in the past 12 months.

Anastasia Alieva, head of fresh food at Euromonitor International told FoodNavigator that fresh food consumption in MEA increased by 3% in 2013, with the fastest growing market in the area attributed to UAE (7% growth).

While consumption remained high in Eastern Europe, the market for Western Europe declined marginally, by 0.3% in 2013, said Alieva - who noted negative dynamics in Germany, where the market declined by 2%, as well as Finland, Denmark and Netherlands.

Read more: www.foodnavigator.com

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